For instance, in the late 19th and early 20th centuries, typographic trends were modernized with the introduction of sans-serif fonts. Since then, design has moved away from more extravagant, decorative styles toward more minimalistic and utilitarian styles. Products such as soda, soap and cigarettes competed for eyeballs with advertisements that gradually transitioned from text-heavy to image-heavy. With industrialization leading to far more productive companies, there was a greater need for advertising to fuel the demand for mass-produced products. Using moveable type and intaglio printmaking techniques, printers could mass-produce newspaper advertisements, pamphlets and posters to be seen by a larger audience than ever before. The printing press led to the rise of commercial graphic design as we know it today. In a sense, early humans painting scenes on the walls of caves could be considered the first examples of graphic designers. Graphic design has existed for as long as people have been using visuals to communicate. The term “graphic design” was first coined by book designer William Addison Dwiggins in 1922, but the term didn’t catch on until the 1950s. Whether you choose to specialize or generalize is up to you. If you’re good at graphic design, you can create corporate identity sets like logos and letterheads, printed materials like posters and packaging, digital assets like infographics and social media ads and much more.
Regardless of what field you’re in, graphic design skills are a huge asset. TLDR: Graphic design is artwork that combines text and images (illustrations or photographs) in order to sell products or promote an idea.
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